Resume
Professional Experience
2012 - PRESENT
Creative Director / Creative & Marketing Manager
SYNDICATE SALES
As the Creative Director for a $100M B2B floral hardgoods and home and garden décor manufacturing company, I lead and manage a multidisciplinary team of designers, developers, marketers. and contractors. Together, we strategize and implement comprehensive marketing campaigns aimed at driving growth and increasing revenue.
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KEY ACCOMPLISHMENTS IN THIS ROLE INCLUDE:​
Ecommerce Marketing & Website Management:
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Designed, built, and manage two ecommerce websites, generating $30M+ in annual sales.
Product Development and Launch:
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Successfully developed and launched seasonal product lines and marketing campaigns, contributing to over $15M+ in annual revenue.
Tradeshow Coordination:
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Designed, managed, coordinated, and marketed 20+ tradeshows annually, spanning three different market channels, resulting in $10M+ in annual sales.
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KEY RESPONSIBILITIES IN THIS ROLE INCLUDE:
Process and Procedure Development:
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Develop project briefs that translate business needs into actionable tasks for the creative and marketing team, guiding and informing their work.
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Establish processes and procedures to ensure efficiency, quality, and consistency in the creative output across the team and the company.
Resource and Communication Tool Creation:
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Identify, design and implement resources and communication tools to help key stakeholders understand the team’s activities, distribute sales enablement tools, and facilitate buy-in.
Proactive Problem-Solving:
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Anticipate potential project hurdles; proactively seek and implement solutions to maintain momentum and ensure project profitability.
Expectation Management:
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Define and communicate expectations for customers, team members, projects, and results to ensure clarity and success.
Performance Excellence:
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Identify and leverage the strengths of each team member to deliver exceptional creative solutions and achieve the best results.
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Encourage intentionality, dedication, and effort within the team to consistently deliver results that exceed expectations.
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By leveraging innovative marketing strategies and effective team leadership, I have significantly enhanced the company’s market presence and revenue streams.
2012 - 2017
Creative Director
SPRINGBOARD MARKETING
In my role as the Creative Director at Springboard Marketing, I led a talented team of designers, developers, and marketers to strategize and implement comprehensive digital marketing campaigns for ecommerce companies ranging from $5 to $25M in revenue.
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KEY ASPECTS OF THIS ROLE INCLUDE:​
​Client Consultation & Account Management:
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Consult with clients to recommend and produce innovative digital marketing solutions designed to drive online traffic and achieve measurable sales results.
Creative Process Leadership:
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Oversee the creative process for digital marketing projects across multiple media channels, ensuring experiences are tailored and optimized for all devices.
Team Management and Agile Implementation:
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Use scrum and lean startup methods to manage the team, enabling quick market entry, efficient learning, and successful achievement of client objectives.
Accountability and Performance:
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Hold the team accountable for continued personal growth in delivering creative marketing solutions that drive significant financial advancements for clients.
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By combining creative direction, strategic consultation and effective team leadership, I ensured our marketing campaigns are impactful, innovative, and aligned with our clients’ business goals.
2010 - 2012
Creative Director
HOTBED CREATIVE
As the Creative Director, I was responsible for leading and developing a motivated and productive creative team of production designers, content writers, website programmers and art directors.
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KEY ASPECTS OF THIS ROLE INCLUDE:​
Team Leadership and Development:
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Led and nurtured a high-performing creative team, fostering a collaborative and productive work environment.
Consistent Multi-Channel Execution:
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Ensured the execution of creative projects across multiple media channels for a consistent and engaging customer experience.
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Directed the creation of all marketing materials, including concept development, layout, design, content, production coordination, and distribution.
Client and Executive Collaboration:
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Partnered with clients and executive leadership teams to plan, develop, and produce targeted and on-brand marketing campaigns tailored to specific audiences.
Account Management & Strategic Creative Solutions:
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Consulted, strategized and delivered innovative solutions for clients, including notable brands such as the Colts, IU Health, and Eskinazi, to support their branding and marketing objectives.
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Through strategic leadership and creative art direction, I ensured that our solutions were impactful, on-brand, and aligned with clients’ goals, resulting in successful campaigns and satisfied clients.
2008 - 2010
Senior Art Director
HOTBED CREATIVE
In charge of leading and teaching a design team to execute an artistic vision. Facilitated brainstorming sessions to help clients verbalize their thoughts, feelings, and expectations for a project and then translated that feedback into mood boards, color palettes and a visual playbook so as to visually inform the project. Stayed ahead of design trends, remain rooted in design principles, and designed cohesive visual solutions across multiple brand touchpoints.
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Researched, defined and presented design concepts from start to finish.
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Protected and evolved brands (such as the Colts, IU Health, Indianapolis Zoo, and many others) by setting standards, maintaining consistency, and when necessary pushing a brand to the next level.
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Guided and encouraged a team of graphic designers to work efficiently and flawlessly.
2008 - 2010
Senior Graphic Designer
HOTBED CREATIVE
Researched and designed creative solutions for both print and digital media for a multitude of local and national brands. Followed brand guidelines to craft consistent designs while also creating new and exciting visual experiences that enriched the brand.
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Concepted and designed logos and collateral materials to build a visual brand
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Researched, wireframed and designed the user interface of websites.
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Sketched and produced various print and online designs.
2004 - 2008
Graphic Designer
HOTBED CREATIVE
Education
FALL 2004
Anderson University
BACHELOR OF ARTS DEGREE
Anderson University's Graphic Design Program helped me build a strong foundation in design principles and refine my creative abilities, setting the stage for a successful career in the creative industry. I majored in Graphic Design and minored in Philosophy. During my Sophomore year, I was the Graphic Design Lab Assistant. I switched to the Photography Lab Assistant during my Junior year, and then finished as the Ceramics Assistant for my senior year. It was through these apprenticeships that I learned a variety of skills over several different mediums.
SPRING 2000
Center Grove High School
BACHELOR OF ARTS DEGREE
20+ Years of Experience
Skills
LEADERSHIP & DIRECTION:​
Creative Direction
Marketing Direction
Brand & Marketing Strategy
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MANAGEMENT:​
Team Management
Project Management
Client Management
Brand Management
Vendor Management
Product Development
Budget Control
Copywriting
Creative Writing
SEO / SEM
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DIGITAL MARKETING:
Digital & Paid Advertising
Email Marketing
Social Media Marketing​
Ecommerce Marketing
Ecommerce Website Design
B2B & B2C Website Strategy
B2B & B2C Website Design
Website UI & UX
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PHOTOGRAPHY & VIDEO:​
Product Photography
Feature Photography
Lifestyle Photography
Video Direction
Videography
MERCHANDISING
& TRADESHOWS:​
Tradeshow Design
Showroom Design
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MISC DESIGN:
Packaging Design
Email Design
Website Design
Vehicle Graphic Design
Graphic Design
Proficiencies
ADOBE CREATIVE CLOUD/SUITE:​
InDesign
Illustrator
Photoshop
Bridge
Lightroom
Premier Pro
Adobe Acrobat Pro
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MICROSOFT OFFICE:​
Microsoft D365
Microsoft Word
Microsoft PowerPoint
Microsoft Excel
Microsoft Teams
Microsoft Dynamics
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GOOGLE:​
Google Analytics
Google Adwords
Google Drive
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PROJECT & ASSET MANAGEMENT:​
Dropbox
Canto Digital Asset Management
Asana Project Management
Basecamp
Harvest
Forecast
SOCIAL:​
WEBSITE PLATFORMS:​
DynamicWeb
Wordpress
WooCommerce
Shopify
BigCommerce
Figma
MARKETING PLATFORMS:​
Klaviyo
Mailchimp
JustUno
Optimizely